Podcast – New Approaches to Demand Generation

August 22, 2008 at 6:36 pm Leave a comment

I recently joined a conversation with David Scott, CEO Marketfish (recent CMO at Entellium); Andrew Gaffney, CEO of the Demand Gen Report; and Pete Krainik from The CMO CLUB, to discuss new approaches for improved demand gen in B2B. We had an Interesting discussion around issues, leveraging channel partners, understanding your customer’s buying behaviors, influencing the influencers and recommendations on specific tools/solutions to make a difference.

New Approaches to Demand Gen


Entry filed under: Lead Generation, Old School. Tags: , , .

Airports and Opportunistic Marketing

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