Ten Tips/Ideas to Improve Your Online Marketing

November 20, 2007 at 1:16 am 2 comments

Do you ever have those days when you wonder what’s left to be done? A few years into your current gig and you’ve got it all wired. Lead flow is steady. Web site looks good. All the collateral a rep could ever need. We’ve all been there.

Well snap out of it! Okay, take a few easy days at work and relax a bit. But then ask yourself this: Is my marketing stale? If you answer honestly, I’ll bet you dollars to donuts that you can write a long list of things that need to be checked on.

If you need a bit of inspiration, I recommend you read

  • Add a new testimonial to a high volume landing page. If you don’t have any, send a personal email to some of your repeat customers and ask them about their purchasing experience or about the product/service they purchased.
  • Place an order on your own site. When is the last time you did that? I can almost guarantee you won’t love it. Put yourself in your customer’s shoes and ask yourself, “How could that have been easier?” Then have your designer test changes based on your input.

For those B2B marketing folks, these still apply.  Most of us have testimonials on our site, but are they on a high volume page?  Go back and download your software or a white paper and see how the experience is.

And get your feet off that desk. It’s time to go back to work.


Entry filed under: Advertising, SEO. Tags: , , .

Landing Pages – Are We Ever Done? Pete Krainik on Guerrilla Marketing

2 Comments Add your own

  • 1. Mixed Market Arts  |  November 20, 2007 at 7:36 pm

    “Place an order on your own site” I do this once a week because it also ensures that the websites programming is still functioning properly. =)

  • 2. Tim Matthews  |  November 20, 2007 at 9:58 pm

    Another good reason. Broken sites annoy people and lose business.

    I’d be willing to bet that retail/e-commerce sites are better at this than B2B sites. The result of something breaking is more tangible and imminent. That’s why I think it takes a special discipline on the part of B2B marketers.


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