Google Analytics – Manna from Heaven

November 13, 2007 at 1:04 am 1 comment

I had a dream one day. I would be the pie chart rock star. Know the answer to any and every obscure question thrown at me in the boardroom. Drill down as far as you wanted to go. Go ahead, try me…

And then a funny thing happened. My dream came true. A gift from the Mountain View Web Technologists Benevolent Association, aka Google, Inc.

If you haven’t seen Google Analytics, then you should take a look. If you are a marketing professional, you need to be using it. Why? Here’s Google’s nice, pithy come-on:

“Get started today creating targeted ROI-driven marketing campaigns and improving your site design and content.”

I couldn’t have said it better myself. Google not only tracks every aspect of your Web site in incredible detail, it can connect it directly with your advertising spend (even if the ads are not on Google, though it’s not as smooth). So you can walk into your meetings and know exactly how your online marketing campaigns are performing, in just about real time. It’s never been easier to measure your marketing performance.

There’s way too much detail for me to go over here, but if you are not using Google Analytics, you need to check it out. Even if you do not use all of the features, it’s easy enough to set up to make it worth your while.

And, oh, did I mention that it’s free?


Entry filed under: Advertising. Tags: , .

Marketing is Math and The Leaky Funnel Landing Pages – Are We Ever Done?

1 Comment Add your own

  • 1. Landing Pages - Are We Ever Done? « CMO 2.0  |  November 13, 2007 at 1:29 am

    […] exactly what the answer is. I think it does have something to do with the tooling we use. Though I love Google Analytics, this alone will not solve the problem. A marketing exec needs a constant view across all programs […]


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