Using Podcasts

October 1, 2007 at 5:34 pm 2 comments

Do you have anything interesting to say? Well, do you?

If the answer is ‘no,’ then stop reading. Podcasting would definitely be a bad idea. If, on the other hand, you or someone in your company has interesting things to talk about, then you should consider podcasting.

Podcasts are nothing more than digital recordings. As I had surmised, and Wikipedia confirms, “The term ‘podcast’ is a portmanteau of the words ‘iPod‘ and ‘broadcast.'”So we have Apple (as usual) to thank for making podcasts and podcasting sound cool.

The nice thing about podcasting is that it’s very easy to do. There are any number of applications than you can use to create a podcast. My favorite is Audacity, which is free. I’m not going to go through the blow by blow of how to make a podcast here. For that, I recommend Make Your First Podcast and How to Create Your First Podcast.

Then, just pick a topic and a format. Have your CEO talk about his vision. Have your CTO give a tech talk (keep it brief, though, okay). A great way to tout your customer successes is to interview a customer. Send them a list of questions and then call them up and record it. Once you or one of your people figures out the mechanics, podcasts are very easy to make, and good for people that are better at speaking than writing.

The nice thing about podcasts is that they are so versatile. Put them on your Web site. Send them out to your salespeople. There are even sites where you can register your podcast for wider syndication like and

There are some drawbacks to podcasting. They are hard to search and may not serve your SEO purposes. Some people also record long podcasts that people find off-putting, either because they take too long to download or are – how can I put this – boring. I would suggest giving your podcasts descriptive titles that also work for SEO (like, Five Tips for Architecting an SOA) and a description that will ride along in the RSS feed. Also, I like to keep them short and sweet – five to ten minutes, broken up into multiple podcasts if I have more to cover.

And in case you are feeling less than hip working at that neural-network natural language field-programmable gate array startup, you can even get your podcast on iTunes. Keeping company with this all time favorite I pulled up in a they-can’t-possibly-have-anything-on-this search: ProM – Framework for Process Mining – Process Mining research is concerned with the extraction of knowledge about a (business) process from its process execution logs. I’m going to have to download that one for my next workout…


Entry filed under: Blogging, Podcasting, SEO. Tags: , , .

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2 Comments Add your own

  • 1. Josh (josh60502)  |  May 19, 2008 at 2:51 am

    I’d love to record a podcast for my site, but I don’t know where exactly to host the audio file. Do you have any recommendations?

  • 2. cmo20  |  May 19, 2008 at 9:20 pm


    I don’t really have any specific recommendations – it kind of doesn’t matter. Host them on your site or on any of a number of sites (I think you can even host them here at WordPress if you like.).



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