Podcast – New Approaches to Demand Generation
August 22, 2008
I recently joined a conversation with David Scott, CEO Marketfish (recent CMO at Entellium); Andrew Gaffney, CEO of the Demand Gen Report; and Pete Krainik from The CMO CLUB, to discuss new approaches for improved demand gen in B2B. We had an Interesting discussion around issues, leveraging channel partners, understanding your customer’s buying behaviors, influencing the influencers and recommendations on specific tools/solutions to make a difference.
Entry Filed under: Lead Generation, Old School. Tags: demand generation, lead scoring, marketing.
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